Aaron Singerman and his hugely popular supplement company Redcon1 has announced an all new spin-off brand called Redcon1 Outdoors. The announcement was made on the @Redcon1 Instagram account, where they introduced this new brand as well as directed their followers to follow the new Instagram account at @Redcon1_Outdoors.
At this point it seems the Redcon1 Outdoors is solely an Instagram account and not a product line, although Redcon says "Redcon1 Outdoors will also eventually get a dedicated line of products."
Currently it seems Redcon1 is trying to follow Redbull Energy Drink's marketing plan of becoming a media company or lifestyle brand in addition to just selling a product.
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