Yesterday August 21, 2019, a press release went out making
the announcement that The Simply Good Foods Company has agreed to acquire the hugely
popular and widely available brand Quest Nutrition. If you’re not familiar with
Simply Foods, they are the company behind the popular brand Atkins. The
purchase price for this deal, an impressive 1 Billion Dollars.
CEO of Quest Nutrition Dave Ritterbush said “The Simply Good
Foods team has a strong track record in building leading nutrition brands and I
feel that Quest will fit perfectly in their overall mission. As part of the Simply
Good Foods, Quest will benefit from the combination of two great organizations
focused on providing consumers with healthier food choices”.
Quest Nutrition is not only a hugely popular but fast
growing brand, many of their snacks are carried by mainstream stores like
Target, outside of just nutrition or sports supplement stores like many other functional
foods. This year the company has been releasing many exciting products like
their new Loaded Taco Quest Tortilla Protein Chips, Chocolate Sprinkled Donut
Quest Bar, and more.
You can checkout the full press release at Globenewswire.com
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