Nutripure Reinvents the Protein Bar with Egg White Powered Innovation

 French supplement company Nutripure is stepping into more familiar territory with its latest launch, but it’s doing it in a way that still feels very on-brand. Known for its clean, functional approach to nutrition, the company has officially rolled out its first true high-protein snack bar, simply called the Protéinée Barre.

Up until now, Nutripure’s lineup of bars leaned more toward niche wellness and performance categories. Products like their collagen-based beauty bars, whole-food Raw Organic Bar, and endurance-focused Long Distance Energy Bar all served specific purposes, but none really checked the box for a classic protein bar you’d grab post-workout or on the go. That changes with this release.

What makes this bar stand out right away is its protein source. Instead of the usual whey or plant blends, Nutripure built this formula around pasteurized egg whites. That’s a pretty uncommon move in the bar category, but it’s actually a high-quality, complete protein source that’s easy to digest and naturally rich in essential amino acids. Each bar delivers 17 grams of protein, putting it right in line with what most people expect from a solid protein snack.

The rest of the formula sticks to a whole-food philosophy. You’re getting ingredients like cashews, honey, apple paste, and dark chocolate chips, which not only add flavor but also contribute to the bar’s overall macros. Per serving, it comes out to 192 calories, with 14 grams of carbs, 11 grams of sugar, and 7 grams of fat. It’s not a “zero sugar” or ultra-low-carb bar, but that’s clearly not the goal here. This is more about real ingredients and balanced nutrition than chasing extremes.

Texture-wise, it sounds like Nutripure is going for that dense, chewy style that a lot of people already enjoy in bars like the Quest Protein Bar. Think a firm bite with bits and pieces mixed throughout for contrast, in this case dark chocolate chunks and almonds to break things up and keep it interesting.

Right now, the bar is launching in a single flavor, Chocolate Almond, which feels like a safe but smart choice. It’s hard to go wrong with that combination, especially when you’re introducing a brand-new format. Nutripure is keeping things simple and focused before potentially expanding the lineup down the road.

As for availability, the Protéinée Barre is already live on Nutripure’s official website. Pricing comes in at around €15 for a pack of six or just under €50 for a full box of 20, putting it in line with premium protein bars, especially considering the ingredient quality and unique protein source.

Overall, this is a solid move from Nutripure. Instead of trying to reinvent the protein bar completely, they’ve taken a familiar concept and elevated it with better ingredients and a less common protein choice. If you’re someone who values whole-food-based snacks and wants an alternative to whey-heavy options, this is definitely one to keep an eye on.

NutraBio Reveals New Mega Greens Supplement Featuring 26 Superfoods & More

 

Earlier today we posted about rumors of NutraBio rolling out an all new greens supplement and we didn't have to wait long, just in the past few hours NutraBio reps began posting imagery of their all new NutraBio Mega Greens. 

The formula looks pretty impressive, it features 26 superfoods, 2 grams of prebiotic fiber, a 1.5 gram antioxidant berry complex and a gram of an adaptogenic mushroom blend along with CherryPURE Tart Cherry Powder, DigeZyme MultiEnzyme complex and more. The formula is no doubt jam packed but the question is will it taste as good as Glaxon Supergreens which seems to be the taste standard by which all greens are measured? That's the real question. 

The all new NutraBio Mega Greens is set to launch in three flavors including Citrus, Wild Berry and Unflavored. Not sure why they'd roll out an unflavored variety and I give it 6 months before this flavor, or lack there of, is cancelled, nobody wants to drink an unflavored greens powder and even those who would mix their greens with a smoothie would happily mix a Mixed Berry flavor.

No word yet on exactly when this one is dropping but we'd guess sometime in the next week or two. We'll bring you a review once we get our hands on a tub and try it. 

NutraBio Reportedly Has a New Greens Supplement Dropping Very Soon

 Ever since the supplement line Glaxon went under people have been seeking a replacement for Glaxon Super Greens, a supplement many argue was the best greens supplement of all time and definitely which had the best taste and best flavors. To date many brands have rolled out greens supplements but nothing hit quite the same.

For quite some time now there's been rumors of supplement giant NutraBio rolling out a new greens supplement but nothing has come. The rumors have been ramping up lately and while I can't find the image I recently saw an image online of a tub from NutraBio that seemed to be teasing an all new greens supplement from the brand.

It seems there may be some credibility to the rumors and it seems it may be coming out very soon. I've heard rumblings of a Pink Lemonade flavor option along with likely one, possibly two other options. NutraBio is a super clean company who puts out high quality supplements and great formulas so we know it will be quality, what's really going to be the question is how's it going to taste. 

That's really all the details we have at the moment but keep your eyes out for a new greens supplement from NutraBio and we'll keep you in the loop and report back when we learn more. 

Unilever Snags Grüns as Superfood Gummies Continue to Explode

 Unilever is making another strategic move in the wellness space, this time picking up fast-rising supplement brand Grüns in a deal that signals just how big the “greens made easy” category has become.

If you’ve been paying attention over the last couple years, Grüns didn’t just grow, it blew up. The brand built its name around Superfoods Greens Gummies, a simple, convenient way to get in your daily greens without dealing with powders or messy shakes. Each serving packs a blend of nutrient-dense ingredients like kale, spinach, acerola, goji, and cabbage, layered with added vitamins, minerals, adaptogens, and tapioca fiber for digestive support. Everything comes in grab-and-go packets, which made consistency stupid easy and clearly resonated with consumers.

That momentum is exactly what caught Unilever’s attention.

The global giant is bringing Grüns under its Wellbeing division, doubling down on premium health products that are actually growing, not just sitting on shelves. This isn’t just about adding another supplement brand to the portfolio, it’s about tapping into a shift in how people want to consume their nutrition. Convenience, taste, and daily habit integration are winning right now, and Grüns nailed all three.

What’s even crazier is how fast this all happened. Grüns was founded in 2023 by Chad Janis and scaled at an insane pace, largely driven by strong digital marketing and a product that people actually stick with. At one point, the company was reportedly pushing out around 10 million gummies per day, which is a wild number for such a young brand. While the exact acquisition price hasn’t been made public, Grüns was already sitting around a $500 million valuation not too long ago, so it’s safe to assume this was no small deal.

For Unilever, this move is about more than just growth, it’s about positioning. The company has been steadily expanding deeper into the health and wellness category, and grabbing a brand like Grüns gives them a foothold in the modern supplement space where branding, convenience, and experience matter just as much as the formula itself.

For Grüns, the upside is obvious. With Unilever’s global infrastructure, distribution power, and resources, the brand now has the ability to scale even faster, expand internationally, and push innovation further than it could on its own.

Bottom line, this is one of those acquisitions that just makes sense on both sides. A massive legacy company gets a piece of one of the hottest supplement trends right now, and a young brand gets the backing it needs to go from breakout success to global powerhouse.

CBUM Energy Drinks Now Available in Target Stores Nationwide

 

CBUM Energy has just announced they'll now be available in Target Stores Nationwide. If you're not familiar with CBUM Energy Drinks they're part of the RAW Nutrition supplement line and were rolled out a couple years back. 

What sets them aside from other energy drinks is they contain a moderate 112mg of natural caffeine compared to most energy drinks packing 200-300mg of caffeine, along with 250mg of Cognizine Citicoline. 

Over the years BUM Energy has continued to expand their flavors including many soda flavors we don't often see in energy drinks such as Cola, Rootbeer, Cream Soda and Dr. Bum the brands take on Dr Pepper or Mr. Pibb.

This is a big move for CBUM as the death blow to newer energy drink lines is distribution, we've seen many great energy drinks fall by the wayside including Merica Labz Energy Drinks and others because shipping costs on energy drinks are high so it's not feasible to grow a brand without distribution in at least Vitamin Shoppe and GNC shops although preferably gas stations and big box stores, so this is a big move for BUM Energy.

If you're a fan of the brand and are looking to get your hands on the drink just checkout your local Target store. 

Celsius Drops a New Pear Limeade Flavor

 

Celsius continues to prove that its global flavor game is on a completely different level, and Sweden is once again leading the charge. While most people in the US are used to a fairly consistent lineup, Celsius’ Scandinavian roots have always been a testing ground for more creative and region-specific drops. The latest example is Pear Limeade, a flavor that feels perfectly tailored to local taste preferences while still delivering that signature Celsius energy formula.

If you’ve been around the brand for a while, this might remind you a bit of Oasis Vibe, which blended prickly pear with lime. But this time, Celsius Sweden is going with a more straightforward and authentic pear flavor, something that’s especially popular across Scandinavia. Pair that with a splash of tart lime, and you get a crisp, refreshing combo that stands out from the typical citrus-heavy energy drink lineup.

Of course, it’s not just about the flavor. Pear Limeade still hits all the marks Celsius fans expect. You’re getting 200mg of caffeine for a solid energy boost, a mix of essential vitamins, zero sugar, and just 11 calories per can. It’s clean, light, and built for anyone who wants energy without the crash or extra junk.

At this point, it’s hard not to feel like the US is missing out a bit. Sweden continues to get some of the most interesting Celsius flavors, and Pear Limeade is another reminder that the brand is willing to experiment where the demand is there. Whether this one ever makes its way stateside is anyone’s guess, but if it does, it could easily become a fan favorite.

Brazilian Supplement Brand Black Skull Launches in the USA

 

Black Skull is officially making a strong comeback in the US, this time with products specifically designed for the American market. The Brazilian brand had previously dipped into the US scene but eventually pulled back—now it’s back with a full lineup available through its new online store, blacksullus.com, and a renewed focus on formulas that compete head-to-head with local supplements.

The US launch includes six products: the fat burners Vapor and Hell’s Gate, the amino-focused Anabol, the recovery supplement Endure, and two stackable pre-workouts, Bone Crusher and 4D Pump. Unlike the simpler versions sold in Brazil, these American editions have been carefully formulated to meet the expectations of the competitive US market. For example, Bone Crusher in the US is far more advanced than its Brazilian counterpart, packing 6.4g of beta-alanine, 150mg of elevATP, 2.5g of betaine, 1.5g of Nitrosigine, 2g of tyrosine, and 500mg of Rephyll alongside a strong caffeine boost for a well-rounded performance experience.

This strategic approach sets Black Skull apart from other brands that simply import products from their home country. By tailoring formulas for US consumers, the brand ensures its supplements are competitive on quality, dosages, and innovation. Prices remain reasonable, with Bone Crusher retailing at $39.99, making it an accessible option for those looking to upgrade their pre-workout game.

Overall, Black Skull’s US relaunch shows the brand is serious about competing, offering powerful, thoughtfully crafted products that can stand alongside any top-tier supplement on the shelves. You can explore the full line and order directly at blacksullus.com.