Unilever Snags Grüns as Superfood Gummies Continue to Explode

 Unilever is making another strategic move in the wellness space, this time picking up fast-rising supplement brand Grüns in a deal that signals just how big the “greens made easy” category has become.

If you’ve been paying attention over the last couple years, Grüns didn’t just grow, it blew up. The brand built its name around Superfoods Greens Gummies, a simple, convenient way to get in your daily greens without dealing with powders or messy shakes. Each serving packs a blend of nutrient-dense ingredients like kale, spinach, acerola, goji, and cabbage, layered with added vitamins, minerals, adaptogens, and tapioca fiber for digestive support. Everything comes in grab-and-go packets, which made consistency stupid easy and clearly resonated with consumers.

That momentum is exactly what caught Unilever’s attention.

The global giant is bringing Grüns under its Wellbeing division, doubling down on premium health products that are actually growing, not just sitting on shelves. This isn’t just about adding another supplement brand to the portfolio, it’s about tapping into a shift in how people want to consume their nutrition. Convenience, taste, and daily habit integration are winning right now, and Grüns nailed all three.

What’s even crazier is how fast this all happened. Grüns was founded in 2023 by Chad Janis and scaled at an insane pace, largely driven by strong digital marketing and a product that people actually stick with. At one point, the company was reportedly pushing out around 10 million gummies per day, which is a wild number for such a young brand. While the exact acquisition price hasn’t been made public, Grüns was already sitting around a $500 million valuation not too long ago, so it’s safe to assume this was no small deal.

For Unilever, this move is about more than just growth, it’s about positioning. The company has been steadily expanding deeper into the health and wellness category, and grabbing a brand like Grüns gives them a foothold in the modern supplement space where branding, convenience, and experience matter just as much as the formula itself.

For Grüns, the upside is obvious. With Unilever’s global infrastructure, distribution power, and resources, the brand now has the ability to scale even faster, expand internationally, and push innovation further than it could on its own.

Bottom line, this is one of those acquisitions that just makes sense on both sides. A massive legacy company gets a piece of one of the hottest supplement trends right now, and a young brand gets the backing it needs to go from breakout success to global powerhouse.

CBUM Energy Drinks Now Available in Target Stores Nationwide

 

CBUM Energy has just announced they'll now be available in Target Stores Nationwide. If you're not familiar with CBUM Energy Drinks they're part of the RAW Nutrition supplement line and were rolled out a couple years back. 

What sets them aside from other energy drinks is they contain a moderate 112mg of natural caffeine compared to most energy drinks packing 200-300mg of caffeine, along with 250mg of Cognizine Citicoline. 

Over the years BUM Energy has continued to expand their flavors including many soda flavors we don't often see in energy drinks such as Cola, Rootbeer, Cream Soda and Dr. Bum the brands take on Dr Pepper or Mr. Pibb.

This is a big move for CBUM as the death blow to newer energy drink lines is distribution, we've seen many great energy drinks fall by the wayside including Merica Labz Energy Drinks and others because shipping costs on energy drinks are high so it's not feasible to grow a brand without distribution in at least Vitamin Shoppe and GNC shops although preferably gas stations and big box stores, so this is a big move for BUM Energy.

If you're a fan of the brand and are looking to get your hands on the drink just checkout your local Target store. 

Celsius Drops a New Pear Limeade Flavor

 

Celsius continues to prove that its global flavor game is on a completely different level, and Sweden is once again leading the charge. While most people in the US are used to a fairly consistent lineup, Celsius’ Scandinavian roots have always been a testing ground for more creative and region-specific drops. The latest example is Pear Limeade, a flavor that feels perfectly tailored to local taste preferences while still delivering that signature Celsius energy formula.

If you’ve been around the brand for a while, this might remind you a bit of Oasis Vibe, which blended prickly pear with lime. But this time, Celsius Sweden is going with a more straightforward and authentic pear flavor, something that’s especially popular across Scandinavia. Pair that with a splash of tart lime, and you get a crisp, refreshing combo that stands out from the typical citrus-heavy energy drink lineup.

Of course, it’s not just about the flavor. Pear Limeade still hits all the marks Celsius fans expect. You’re getting 200mg of caffeine for a solid energy boost, a mix of essential vitamins, zero sugar, and just 11 calories per can. It’s clean, light, and built for anyone who wants energy without the crash or extra junk.

At this point, it’s hard not to feel like the US is missing out a bit. Sweden continues to get some of the most interesting Celsius flavors, and Pear Limeade is another reminder that the brand is willing to experiment where the demand is there. Whether this one ever makes its way stateside is anyone’s guess, but if it does, it could easily become a fan favorite.

Brazilian Supplement Brand Black Skull Launches in the USA

 

Black Skull is officially making a strong comeback in the US, this time with products specifically designed for the American market. The Brazilian brand had previously dipped into the US scene but eventually pulled back—now it’s back with a full lineup available through its new online store, blacksullus.com, and a renewed focus on formulas that compete head-to-head with local supplements.

The US launch includes six products: the fat burners Vapor and Hell’s Gate, the amino-focused Anabol, the recovery supplement Endure, and two stackable pre-workouts, Bone Crusher and 4D Pump. Unlike the simpler versions sold in Brazil, these American editions have been carefully formulated to meet the expectations of the competitive US market. For example, Bone Crusher in the US is far more advanced than its Brazilian counterpart, packing 6.4g of beta-alanine, 150mg of elevATP, 2.5g of betaine, 1.5g of Nitrosigine, 2g of tyrosine, and 500mg of Rephyll alongside a strong caffeine boost for a well-rounded performance experience.

This strategic approach sets Black Skull apart from other brands that simply import products from their home country. By tailoring formulas for US consumers, the brand ensures its supplements are competitive on quality, dosages, and innovation. Prices remain reasonable, with Bone Crusher retailing at $39.99, making it an accessible option for those looking to upgrade their pre-workout game.

Overall, Black Skull’s US relaunch shows the brand is serious about competing, offering powerful, thoughtfully crafted products that can stand alongside any top-tier supplement on the shelves. You can explore the full line and order directly at blacksullus.com.

OxyShred Drops New Flavors in a Larger Can

 EHP Labs is taking its popular OxyShred Energy Drink to the next level with a larger, more functional 500ml version that’s here to stay. Originally teased as a special edition collaboration with ambassador Jaden Laing in the Island Punch flavor, the bigger drink offers more than just extra volume. Along with 33% more carbonation, it packs 160mg of caffeine, alpha-GPC for focus, and calming theanine, giving fans an upgraded energy experience in every can.

What’s even better is that this larger OxyShred Energy isn’t limited to one flavor. While Island Punch kicked things off, two additional tastes—Blue Raspberry and Strawberry Mango—have been confirmed, making the line a full-fledged extension rather than a one-off collaboration. Fans now have multiple fruity options to enjoy the enhanced formula.

For now, the 500ml OxyShred Energy Drink is rolling out exclusively through 7-Eleven stores across Australia. With nearly 800 locations nationwide, it’s still widely accessible, even if it’s not available everywhere. Between the bigger size, stronger formula, and exciting new flavors, this extension gives fans of OxyShred a fresh way to enjoy their favorite energy drink.

Gorilla Mind's Sasparilla Energy Drink May Be a Reality

Gorilla Mind may have pulled off one of the most memorable April Fools’ gags yet, and it looks like it might actually be real. The brand, known for its high-performance energy and focus drinks, teased a completely unexpected new flavor for its Gorilla Mind Energy: Sarsaparilla, inspired by the classic, earthy soda.

Originally shared on April Fools’ Day, many assumed it was just a joke. But in the days since, the company has launched a Sarsaparilla Early Access page, inviting fans to submit their email for potential early access to the drink. While there’s no official confirmation yet that the beverage is fully launching, the move hints that Gorilla Mind might be turning this playful idea into a real product.

With fan comments highlighted on the page and the timing so close to April Fools, it seems unlikely this is just a lingering prank. Gorilla Mind has built a reputation for creativity, and if anyone can bring a bold, niche flavor like Sarsaparilla to life, it’s them. For anyone curious or just wanting to be among the first to try it, signing up for early access is the way to go.

Whether it’s a clever joke or a real flavor debut, Sarsaparilla Gorilla Mind Energy is generating buzz—and if it hits shelves, it could become one of the most talked-about energy drinks of the year.

Rocks Drops Unique New Protein Flavors

 Rocka Nutrition in Germany is kicking off the Easter weekend with some flavorful surprises for supplement fans. The brand has unveiled a couple of unique new products that go beyond the usual seasonal expectations, combining creativity with plant-based protein innovation.

Leading the charge is a new flavor of the signature Protein Shake: Mandarin Cheesecake. This vegan-friendly formula pairs a smooth plant protein base with a sweet and citrusy cheesecake twist, creating a dessert-inspired shake that’s perfect for anyone looking for something a little different in their protein routine.

Adding to the excitement, Rocka is also launching an entirely new supplement called Natural Protein. Unlike the Protein Shake, this product skips artificial flavors and sweeteners, delivering clean, plant-based protein in a distinctive Bourbon Vanilla flavor. It’s a subtle yet sophisticated option for those who prioritize natural ingredients without sacrificing taste.

Both the Mandarin Cheesecake Protein Shake and Bourbon Vanilla Natural Protein are available first at rockanutrition.de. With the Easter buy-two-get-20%-off promotion, the shakes are priced at €30.39 and €23.99, respectively, offering a tasty way to stock up on plant-based protein while trying something fresh.

Rocka’s new releases prove that plant-based protein doesn’t have to be boring, and with these inventive flavors, the brand is giving fans a reason to celebrate beyond the chocolate eggs this Easter.