Amazon Gets Into the Supplement Game With New Amazon Basics Creatine & Glutamine Supplements

 Amazon has dipped its toes into supplements more times than most people realize. Over the years we’ve seen everything from Solimo and Amazon Elements to more performance-focused attempts like OWN PWR. Now, the company’s most recognizable house label, Amazon Basics, is stepping into classic sports nutrition with two of the most no-frills staples around: creatine and glutamine.

The new Amazon Basics Creatine Monohydrate and L-Glutamine are about as straightforward as it gets. No blends, no added ingredients, no flashy claims. Each product contains a single raw material, which fits perfectly with the brand’s value-first, keep-it-simple reputation.

Both powders come in 300g tubs, delivering 60 servings when used at the standard 5g dose. That means a full daily serving of creatine monohydrate for strength and performance, or a solid dose of glutamine often used for recovery and gut support. Nothing fancy, just the basics done clean.

Pricing is where Amazon Basics is clearly trying to compete. The creatine comes in at $17.99, while the glutamine is even cheaper at $14.39. Those prices are aggressive, especially for a brand backed by Amazon’s scale, although they are not rock-bottom. Brands like Nutricost still offer slightly better cost-per-serving options, even within Amazon’s own marketplace.

Still, it’s notable to see Amazon Basics go after two of the most popular entry-level supplements in the industry. Creatine and glutamine are often a consumer’s first purchase when getting into fitness, and a recognizable name with simple formulas could appeal to a massive audience. If these sell well, it wouldn’t be surprising to see Amazon Basics expand into other staples like protein powder or pre-workout using the same stripped-down approach.

For now, Amazon Basics creatine and glutamine won’t change the supplement industry overnight, but they do signal that Amazon is far from done experimenting in sports nutrition.

Insane Labz Teases New Boss Ass Bitch Preworkout For Women Launching For Valentines Day

 

Insane Labz, the brand known for their preworkout supplements has just teased an all new female focused preworkout called Boss Ass Bitch launching just ahead of Valentines Day on February 13th. The brand had teased a blurred image of this product a few days ago and we guessed both the product type and the name from the image. 

The All New Boss Ass Bitch Preworkout comes on the heels of two other brand new launches from Insane Labz, Psychotic Xtreme a new addition to the Psychotic Family of preworkouts and the strongest yet, as well as Insane Veinz Xtreme, a non-stimulant pump preworkout.

As far as the details Insane hasn't hared a formula or any further information however if we had to guess it likely will be mainly stims as Insane Labz Preworkouts normally are, maybe a few thermogenic ingredients in there and maybe they'll surprise us with some DIM for hormones or some hyularonic acid or collagen or something along those lines. 

All we know thus far however is that it will feature AMPiberry, will come in a Pink Lemonade flavor and is called Boss Ass Bitch. We'll bring you details when we learn more but you won't have to wait long to find out as this one is launching in a matter of days. 

Insane Labz Drops All New Psychotic Xtreme Preworkout

 Insane Labz has been putting out scary clown themed products since 2014 and the brand is best known for their Preworkout Supplements including their Flagship Psychotic Preworkout, along with a host of spinoffs including Psychotic Black, Psychotic Gold, Psychotic Test and more. 

Recently the brand announced an All New Psychotic Xtreme which is set to launch February 6 of 2026 is an all new addition to the Psychotic Series. Insane Labz Preworkouts while incredibly affordable, are a bit underdosed compared to modern formulas, though consumers still seem to love them. 

The all new Psychotic Xtreme features a bit more ingredients at higher dosages than previous Insane Labz Preworkouts. It contains three blends including a 3.3 gram Psychotic Xtreme Performance Blend consisting of Beta Alanine and Panax Ginseng Root Powder. Next up is a 1.8 gram Psychotic Xtreme Focus Blend consisting of Tyrosine, Alpha GPC, DMAE, CognatIQ, Black Pepper Extract, Rauwolfia and Yohimbine HCL. And last but not least a 750mg Psychotic Energy Blend consisting of Theobromine, Caffeine Anhydrous, Caffeine Infinergy and DiCaffeine Malate along with Caffeine Citrate and AMPiberry a stimulant booster featured in most if not all Insane Labz Preworkouts. 

Psychotic Xtreme appears to pack a bit more stims than other Insane Labz Preworkouts with its 750mg blend of stimulants. The beta alanine will give those tingles users like and the panax ginseng some additional energy and the Xtreme Focus Blend will provide some additional focus and mind muscle connection with the nootropics though this preworkout lacks anyting for pumps or endurance. 

On the Insane Labz website its being sold for an Insane $74.95 though it appears retailers will be selling it for around $39.95 which while not a terrible price, there's much better products on the market at that price point including things like Condemned Labz Convict, APS Mesomorph, Hi-Tech AMP3D and if you're looking for a budget option something like CBUM Essential or NutraBio Base Preworkout. 

Applied Nutrition Unveils White ABE Energy Drink Inspired by a Legendary Flavor

 Applied Nutrition is officially pulling the curtain back on its newest ABE Energy Drink flavor, and this one is already getting people talking. Dubbed simply White ABE Energy, the upcoming release is a clean, minimalist addition to the ABE lineup and clearly takes inspiration from one of the most iconic energy drink flavors ever made.

In the days leading up to launch, Applied teased an early design that looked a bit different from what’s coming to shelves. While that first version would have definitely grabbed attention, the final look is more polished and refined, leaning heavily into the sleek white aesthetic fans immediately associate with crisp, citrusy energy drinks. The result is a can that feels familiar in the best way while still fitting right into the ABE Energy family.

Formula-wise, White ABE Energy sticks to what has made ABE Energy so popular in the first place. Each can delivers 200mg of caffeine for a strong but manageable energy boost, along with 2g of pure citrulline and 2g of beta-alanine. That combination keeps it firmly planted in the performance-focused category, making it just as suitable for workouts as it is for long workdays or late nights.

Of course, the biggest question surrounding White ABE Energy is the flavor. Between the name, the look, and the subtle hints in the marketing, it’s hard not to think of the legendary White Monster Ultra. That flavor set the standard for smooth, lightly sweet, ultra-refreshing energy drinks, and it’s not an easy profile to replicate. The balance of sweetness, brightness, and carbonation is what made it a classic, and expectations are naturally high.

Whether Applied Nutrition is aiming to closely mirror that iconic taste or simply put its own spin on a similar vibe remains to be seen. Either way, White ABE Energy is shaping up to be one of the brand’s most talked-about releases, and fans won’t have to wait long to find out if it lives up to the hype.

NutraBio Teases New High-Stimulant Pre-Workout Called Stim Shock

 NutraBio appears to be preparing another high-energy addition to its Unbound supplement line with the early tease of a new stimulant-focused pre-workout called Stim Shock. The Unbound series has quickly become one of the brand’s more aggressive performance-driven collections, featuring products designed to support muscle growth, strength, testosterone, and intense workout pumps.

When Unbound originally launched, one of its key products was Unload, a stimulant-powered pre-workout built to deliver strong energy and focus. It was often paired with Unbent, the stimulant-free pump formula, creating a complete stacked approach for both intensity and muscle fullness.

Since the Unbound line returned to NutraBio’s lineup, there hasn’t been another stimulant-heavy pre-workout release quite like Unload. That looks like it may be changing soon, as NutraBio has now previewed a brand-new product called Stim Shock.

While full details have not yet been revealed, the name alone makes it clear that Stim Shock is being positioned as a potent, high-powered pre-workout centered around intense stimulants. It is expected to follow a similar concept to Unload, but potentially with an even stronger or more updated formula.

At this point, NutraBio has only confirmed the product name and a serving size of 10.5 grams. That amount suggests a focused but powerful formula, and it represents a slight increase in volume compared to Unload.

More information on Stim Shock is expected soon, and fans of NutraBio’s stimulant-driven pre-workouts will be watching closely to see what ingredients and dosages the company delivers in this upcoming release.

Atlhetica Nutrition Teams Up With Bob’s for Strawberry Milkshake Best Whey Protein Flavor

 Atlhetica Nutrition is continuing its run of authentic brand collaborations with the launch of a new special edition protein powder flavor inspired by one of Brazil’s most iconic fast-food chains. The company has built a strong reputation in its local market by partnering with well-known food brands and turning familiar treats into fitness-friendly supplements.

In the past, Atlhetica has teamed up with popular names like Dadinho peanut candy and chocolate drink brand Toddy. Now, the brand is adding another major collaboration to the list by working with Bob’s, a fast-food restaurant chain with more than 1,000 locations across Brazil.

Bob’s has been a staple in the country for over 70 years, dating back to its founding in 1952. The chain is known for its signature menu items, including burgers, sundaes, and milkshakes. One of its most recognizable treats is the Strawberry Milkshake, and that flavor is now being brought into the supplement world.

Atlhetica Nutrition has partnered with Bob’s to create a limited-edition version of its flagship protein powder, Best Whey, modeled after the classic Strawberry Milkshake experience. The original drink features vanilla ice cream blended with strawberry syrup and real strawberry pieces, and Atlhetica has aimed to capture that same indulgent taste in powder form.

The new Bob’s Strawberry Milkshake Best Whey delivers 25 grams of protein per serving, along with 7 grams of carbohydrates, 2.4 grams of fat, and 151 calories. While it is slightly higher in calories than some other Best Whey flavors, the added macros are meant to support a richer, more authentic milkshake-style flavor.

Given Atlhetica’s track record for producing standout flavors, this collaboration is expected to be one of the brand’s strongest releases yet. The Bob’s Strawberry Milkshake Best Whey is available in multiple sizes, including a 450-gram tub, a larger 2-pound option, and a box of 15 single-serving sachets.

NutraBio Launches Liposomal NAD+ Supplement for Advanced Cellular and Longevity Support

 NutraBio continues to expand its presence in the wellness and longevity space with the release of a new premium supplement called Liposomal NAD+. While the brand is widely recognized for its performance-driven sports nutrition products, it has also been steadily building a strong lineup focused on daily health, cellular support, and long-term function.

This February, that wellness division grows again with the introduction of Liposomal NAD+, a product designed to support energy production and healthy aging at the cellular level. As with NutraBio’s other releases, the supplement reflects the company’s commitment to fully transparent labeling and clinically relevant ingredient dosing.

At the core of the formula is 714 milligrams of liposomal NAD+, included to support cellular energy and overall function. The product also features 250 milligrams of NMN, which plays a role in replenishing NAD+ pathways and supporting longevity mechanisms.

To further enhance the formula, NutraBio has added 255 milligrams of resveratrol for metabolic and aging support, along with 100 milligrams of trigonelline HCl. The blend is rounded out with 10 milligrams of PQQ, an ingredient known for supporting mitochondrial efficiency, cognitive function, and oxidative balance.

One of the key features of this supplement is its liposomal delivery system, which is designed to improve the stability and absorption of NAD+ so it can be utilized more effectively at the cellular level.

NutraBio Liposomal NAD+ is positioned as a high-end longevity and wellness product, combining advanced ingredients with the brand’s trusted approach to quality and dosing. It is available now through NutraBio’s website for $59.99 per month’s supply.