Costco's New Nurri Protein Shake: A Review of Taste, Value, and Nutrition
As someone who's always on the hunt for a convenient, protein-packed drink, Costco has consistently been my go-to for Ready-to-Drink (RTD) protein shakes. Whether it's grabbing a case of Alani Nu, Premier Protein, or even the delicious Shamrock Farms shakes, I’ve been a loyal fan of Costco's selection and unbeatable prices. So, imagine my excitement when I recently stumbled upon a brand-new protein shake called Nurri while browsing Costco’s aisles. I had seen it popping up all over Instagram and TikTok, so of course, I had to give it a try.
After picking up a case, I’m ready to share my experience with this newcomer in the RTD protein world.
What Exactly is Costco’s Nurri Protein Shake?
At first glance, Nurri Protein Shakes don’t look like your typical protein shake. In fact, the packaging actually labels them as “Ultra-Filtered Milk Shakes,” which had me curious. When I scanned the label, I noticed it packs 30 grams of protein—but where was this protein coming from? The ingredient list only mentioned Ultra-Filtered Skim Milk. After some quick research, I discovered that the protein source is actually whey protein isolate, which is a high-quality, fast-digesting form of protein.
As far as the macros go, each shake contains 150 calories. Now, that’s a bit on the higher end for a whey protein isolate, but still reasonable. The shakes also provide 2.5 grams of fat, 2 grams of net carbs, and only 1 gram of sugar, which is impressive for a drink that tastes as rich as this one. Plus, it’s sweetened with sucralose and monk fruit, making it both sweet and low in sugar.
Currently, Nurri Protein Shakes are available in just Chocolate, but a quick visit to their website, DrinkNurri.com, reveals that Vanilla and Strawberry flavors are in the works—something I’m definitely excited to try in the future.
How Do Nurri Protein Shakes Taste?
Taste-wise, Nurri doesn’t disappoint. The chocolate flavor is smooth and rich without any of that chalky "protein taste" that many RTD shakes suffer from. I’ve seen a few people on social media compare it to a thinner, less sweet version of YooHoo, and I can totally see where they’re coming from. While it’s thinner than some of the more popular protein shakes out there, like Premier Protein or FairLife, I actually enjoyed the lighter texture. It’s easy to drink, not overly sweet, and doesn’t leave a weird aftertaste like some other protein shakes do. (I’m looking at you, FairLife!)
In comparison to other RTD shakes, Nurri's texture is notably lighter and thinner, so if you’re someone who prefers a rich, milkshake-like consistency, this might not be your first pick. But if you're after a shake that’s refreshing, smooth, and doesn’t feel heavy, Nurri delivers.
Value for Money: Is Costco’s Nurri Protein Shake Worth It?
Now, let’s talk numbers. I paid $19.99 for a 12-pack case, which works out to $1.66 per shake. Considering each shake delivers 30 grams of high-quality whey protein isolate, that’s an incredibly competitive price, especially for a RTD shake.
Here’s a little insider tip for Costco shoppers: if the price ends in .99, like this one, it’s full price. But if you ever see it end in .97, that means it’s a manager’s special or markdown. So keep an eye out for those pricing clues if you're looking for even better deals.
At this price, Nurri is affordable for daily use, which is a huge plus for me. Given the solid flavor and nutritional profile, it’s hard to argue against the value it offers. I do suspect the price could go up as the product gains popularity, but for now, it’s an excellent deal.
Final Thoughts: Would I Buy Nurri Again?
In short: Absolutely.
While it might not have the thick, creamy consistency that some people look for in a protein shake, Nurri Protein Shakes check a lot of boxes. They taste great, they’re easy to drink, and the price is right. Whether you’re a gym-goer looking to pack in extra protein or just someone who wants a convenient, low-sugar snack, these shakes are a solid choice.
I’m excited to see the Vanilla and Strawberry flavors hit Costco shelves soon, and I’ll definitely be grabbing a case of those when they’re available. As for the Chocolate flavor, it’s one I can see myself enjoying daily without getting tired of it.
If I had to rate these shakes, I’d give them a 7.5 out of 10. They’re not the absolute best protein shake I’ve ever had, but they’re a strong contender in terms of flavor, value, and protein content. At $1.66 per shake for 30 grams of protein, Nurri Protein Shakes are a no-brainer for anyone looking to stay on top of their protein game without breaking the bank.
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