Perfect Snacks Introduces Perfect Bar Oaties, a New Oat-Based Protein Snack

 Perfect Snacks is expanding its product lineup with a fresh take on its popular refrigerated protein bars. The company has unveiled Perfect Bar Oaties, a new snack that swaps the brand's signature nut butter base for wholesome oats while still delivering a balanced mix of protein, carbohydrates, and healthy fats.

The launch gives consumers another convenient option for on-the-go nutrition, offering a different texture and flavor profile compared to the original Perfect Bar.

A Different Approach to the Perfect Bar

For years, the original Perfect Bar has been known for its creamy, nut butter-based consistency and refrigerated format. With Oaties, Perfect Snacks is taking a new direction by making oats the star ingredient.

Instead of relying on nut butter as the primary base, Perfect Bar Oaties combines oats with ingredients like honey, maple syrup, egg whites, and rice protein concentrate to create a softer, more crumbly snack that still provides a satisfying source of nutrition.

The result is a protein bar that feels more like a baked oat treat while maintaining the brand's focus on wholesome ingredients.

Nutrition at a Glance

Each Perfect Bar Oaties bar delivers a balanced nutritional profile designed for snacking, pre-workout fuel, or a quick bite between meals.

Each serving contains approximately:

• 8 grams of protein
• 26 grams of carbohydrates
• 15 grams of sugar
• 11 grams of fat
• 220 calories

While the protein and calorie content are comparable to the original Perfect Bar, the oat-based recipe creates a noticeably different eating experience.

Two Classic Flavors at Launch

Perfect Snacks is kicking off the new product line with two familiar flavor options:

• Brownie Batter
• Oatmeal Cookie Dough

Both varieties are designed to deliver dessert-inspired flavors while incorporating nutrient-rich ingredients that fit an active lifestyle.

Available at Target

Perfect Bar Oaties is making its retail debut at Target stores and online. The bars are sold in four-count boxes, making them an easy grab-and-go option for busy schedules, lunch boxes, post-workout snacks, or afternoon energy boosts.

Final Thoughts

With the introduction of Perfect Bar Oaties, Perfect Snacks is expanding beyond its signature nut butter formula and giving consumers another way to enjoy a convenient, protein-packed snack. The oat-based recipe offers a new texture, familiar indulgent flavors, and balanced nutrition that may appeal to anyone looking to add more variety to their snack rotation.

As functional snacking continues to grow in popularity, products like Perfect Bar Oaties demonstrate how brands are finding new ways to combine convenience, flavor, and everyday nutrition in one portable package.

WheyUp Expands Beyond Powders with the Launch of a Caffeinated Protein Bar

 WheyUp is taking its signature protein-meets-energy concept into a new category with the debut of the WheyUp Protein Bar. The brand originally entered the sports nutrition market with a unique clear protein powder that combined high-quality protein with coconut water electrolytes and a boost of caffeine. Now, it is applying that same hybrid philosophy to the increasingly competitive functional snack space.

The newly launched WheyUp Protein Bar delivers 20 grams of protein per serving using a blend of whey, collagen, and casein proteins. Alongside its protein content, each bar provides 16 grams of carbohydrates, just 1 gram of sugar, 9 grams of fat, and a total of 200 calories. What sets the product apart from traditional protein bars, however, is the addition of 65 milligrams of naturally sourced caffeine designed to offer a mild energy boost throughout the day.

The combination of protein and caffeine could appeal to consumers looking for more than just a post-workout snack. Whether used as a pre-training option, an afternoon pick-me-up, or a convenient way to curb hunger while maintaining energy levels, WheyUp's latest innovation aims to serve multiple purposes in a single product.

Currently, the WheyUp Protein Bar is available in a crispy Double Chocolate flavor, bringing a familiar taste profile to an otherwise unconventional formula. The bars are sold directly through the company's website in boxes containing 12 servings, with a retail price of $42 per box, or approximately $3.50 per bar.

As functional foods continue to evolve, brands are increasingly searching for ways to differentiate themselves in crowded categories. By blending performance-focused nutrition with a moderate dose of caffeine, WheyUp is carving out its own niche within the protein bar market and offering consumers an alternative to the standard high-protein snack.

More Nutrition Expands Its Protein Snack Lineup with Two Flavorful New Additions

 More Nutrition continues to prove that high-protein snacking doesn't have to be boring. The popular functional food brand has introduced two new flavors across its protein snack lineup, offering fans both a rich dessert-inspired option and a lighter fruit-forward alternative.

Leading the launch is Dark Chocolate Hazelnut Praline for the brand's Protein Satisbites. Designed for those who crave something indulgent, the new flavor combines smooth chocolate and roasted hazelnut notes in a bite-sized format that feels more like a premium confection than a traditional protein snack. The flavor profile is inspired by classic European praline treats, delivering a rich and satisfying experience while still supporting daily protein goals.

On the other side of the flavor spectrum, More Nutrition has added Apricot Cheesecake to its Soft Protein Bar range. This new variety blends the sweet and slightly tart taste of apricots with creamy cheesecake-inspired notes, creating a lighter and more refreshing option that feels particularly suited for warmer weather. The combination offers a unique twist compared to the chocolate-heavy flavors that often dominate the protein bar category.

Despite their very different flavor profiles, both products maintain the nutritional standards that More Nutrition customers have come to expect. Each serving provides 16 grams of protein, making them convenient options for increasing daily protein intake without significantly increasing calories.

The release highlights one of More Nutrition's greatest strengths: its ability to continuously innovate within the functional food space. Rather than relying solely on traditional protein bar flavors, the brand consistently explores dessert-inspired concepts, seasonal profiles, and unique taste combinations that help make healthy eating more enjoyable.

As the demand for better-tasting, higher-quality protein snacks continues to grow, launches like Dark Chocolate Hazelnut Praline and Apricot Cheesecake demonstrate how brands are pushing beyond basic nutrition and focusing on the overall snacking experience. For consumers looking to satisfy a sweet tooth while staying on track with their fitness goals, these latest additions offer two distinctly different but equally appealing ways to do it.

Barebells Reveals a New Banana Bread Protein Bar

 Barebells isn’t slowing down anytime soon, and its latest release proves the brand is still finding new ways to keep protein snacks exciting. After a strong run of dessert-inspired hits this year, Barebells is switching things up with a flavor that feels a little more nostalgic and comfort-driven: Banana Bread.

This new Banana Bread Protein Bar leans into that classic, fresh-out-of-the-oven taste, blending real ingredients like freeze-dried banana, cocoa nibs, and unsweetened chocolate to recreate the warm, slightly sweet profile people already love. It’s a different vibe compared to the usual candy-style flavors, but that’s exactly what makes it stand out. You still get the same core nutrition Barebells is known for too, with around 20 grams of protein packed into a bar that sits just over 200 calories.

What makes this launch interesting is the direction it hints at. Barebells has already proven it can dominate the indulgent dessert category with flavors like s’mores and chocolate mint, but this move into bakery-inspired territory opens up a whole new lane. If Banana Bread hits the mark, don’t be surprised if we start seeing things like blueberry muffin or cinnamon coffee cake show up next.

The Banana Bread Barebells Protein Bar is already starting to hit shelves across the U.S., showing up in both major retailers and online. Whether you’re looking to switch up your usual protein bar rotation or just want something that feels a little more like real food and less like a candy bar, this one might be worth trying.

Nutripure Reinvents the Protein Bar with Egg White Powered Innovation

 French supplement company Nutripure is stepping into more familiar territory with its latest launch, but it’s doing it in a way that still feels very on-brand. Known for its clean, functional approach to nutrition, the company has officially rolled out its first true high-protein snack bar, simply called the Protéinée Barre.

Up until now, Nutripure’s lineup of bars leaned more toward niche wellness and performance categories. Products like their collagen-based beauty bars, whole-food Raw Organic Bar, and endurance-focused Long Distance Energy Bar all served specific purposes, but none really checked the box for a classic protein bar you’d grab post-workout or on the go. That changes with this release.

What makes this bar stand out right away is its protein source. Instead of the usual whey or plant blends, Nutripure built this formula around pasteurized egg whites. That’s a pretty uncommon move in the bar category, but it’s actually a high-quality, complete protein source that’s easy to digest and naturally rich in essential amino acids. Each bar delivers 17 grams of protein, putting it right in line with what most people expect from a solid protein snack.

The rest of the formula sticks to a whole-food philosophy. You’re getting ingredients like cashews, honey, apple paste, and dark chocolate chips, which not only add flavor but also contribute to the bar’s overall macros. Per serving, it comes out to 192 calories, with 14 grams of carbs, 11 grams of sugar, and 7 grams of fat. It’s not a “zero sugar” or ultra-low-carb bar, but that’s clearly not the goal here. This is more about real ingredients and balanced nutrition than chasing extremes.

Texture-wise, it sounds like Nutripure is going for that dense, chewy style that a lot of people already enjoy in bars like the Quest Protein Bar. Think a firm bite with bits and pieces mixed throughout for contrast, in this case dark chocolate chunks and almonds to break things up and keep it interesting.

Right now, the bar is launching in a single flavor, Chocolate Almond, which feels like a safe but smart choice. It’s hard to go wrong with that combination, especially when you’re introducing a brand-new format. Nutripure is keeping things simple and focused before potentially expanding the lineup down the road.

As for availability, the Protéinée Barre is already live on Nutripure’s official website. Pricing comes in at around €15 for a pack of six or just under €50 for a full box of 20, putting it in line with premium protein bars, especially considering the ingredient quality and unique protein source.

Overall, this is a solid move from Nutripure. Instead of trying to reinvent the protein bar completely, they’ve taken a familiar concept and elevated it with better ingredients and a less common protein choice. If you’re someone who values whole-food-based snacks and wants an alternative to whey-heavy options, this is definitely one to keep an eye on.

Experience Quest Stacks: The Protein Bar That Changes with Every Bite

Quest Nutrition is making waves at this year’s Arnold Sports Festival, and one of the big highlights is its latest snack innovation: the Quest Stacks Protein Bar. While Quest is known for hits like the flagship Quest Bar, Candy Series Bars, Crispy, and Overload, this newest offering takes the concept of a protein bar to a whole new level—with layered textures and flavors that deliver a unique eating experience.

True to its name, the Quest Stacks Bar is built with multiple layers inside, each offering a distinct texture. You’ll find crispy puffed pieces, a dense and doughy chunk, and a thin, gooey layer on top—all wrapped in a hard, flavorful coating and finished with tasty drizzled squiggles. Every bite offers a little twist and turn for your taste buds, setting it apart from any other protein snack on the market.

Of course, the bar packs serious protein too. Each piece delivers 20 grams of protein—the same as a standard Quest Bar or Overload—making it ideal for fueling workouts or recovery. Beyond protein, the nutrition profile keeps it functional without sacrificing flavor: 28 grams of carbs (just 2–3 grams net carbs), 1 gram of sugar, no added sugar, 11 grams of fat, and 220 calories per bar.

The Quest Stacks Protein Bar is launching in three delicious flavors: Salted Caramel, Cinnamon Brown Sugar, and Brownie A La Mode, a decadent fudge, chocolate, and vanilla blend. Fans can grab a box of four for $10.99 or stock up with a 12-bar pack for $32.

With its innovative layers of texture and flavor combined with a solid nutritional profile, the Quest Stacks Bar is a protein snack that turns every bite into a fun, flavorful experience. Whether you’re a long-time Quest fan or just looking for a new way to enjoy protein, this bar delivers something different from start to finish.

Apollon Nutrition Brings Back Mango Lassi Protein Powder with Real Mango and Yogurt

 Apollon Nutrition is reviving one of its most unique flavors with the return of Mango Lassi protein powder. Known for pushing the boundaries of supplement flavors, the brand is taking a classic Indian yogurt-based drink and turning it into a protein shake that stays true to the original taste.

Originally launched as a premium option in the Formula-X 50/50 protein line during Diwali 2023, Mango Lassi is now coming back in Apollon’s more budget-friendly No Whey Out formula. This updated version goes the extra mile by including real mango and yogurt, delivering an authentic, creamy mango lassi experience in every shake.

Each serving packs 25 grams of whey protein and around 150 calories, making it a low-calorie way to enjoy a sweet, smooth, and tropical flavor. The returning Mango Lassi will be available this Friday at apollonnutrition.com for $49.99, and thanks to the brand’s Arnold Classic sale, early buyers can snag it for $40.

For anyone looking for a protein powder that combines flavor innovation with solid nutrition, Apollon Nutrition’s Mango Lassi is a standout option. With real ingredients and a flavor that feels like a true dessert treat, this protein shake is perfect for anyone who wants to enjoy something different in their daily routine.

GNC Previews the New Camp S’mores Barebells Protein Bar

 Barebells is back with another exclusive flavor, and this time GNC gets the first look. The supplement brand has a history of creating special releases for key retail partners, with past examples including Wild Cherry and Lemon Cheesecake bars. The next treat on the way is the Camp S’mores Barebells Soft Protein Bar, and it looks like it will be just as exciting.

This new bar is part of Barebells softer protein line, meaning it will have a smooth texture and slightly less protein than the brand’s flagship bars, likely under 20 grams per serving. The flavor is inspired by the classic s’mores combination of marshmallow, graham cracker, and chocolate. If Barebells follows its usual formula, expect each flavor to shine on its own and blend perfectly when combined.

While the full details of the launch are still under wraps, fans can expect the Camp S’mores bar to arrive at GNC in the coming weeks or months, either as a limited time exclusive or a GNC only flavor. Keep an eye out for this tasty protein bar if you love dessert inspired snacks that also support your fitness goals.

David Protein Swaps Snack Time for Seafood Confusing Customers

 

If you opened David Protein’s website today expecting to grab a box of its signature high‑protein bars, you probably did a double‑take. Nestled beside the chewy, ready‑to‑eat crowd‑pleasers sits a brand‑new item: a four‑pack of six‑ounce raw wild Pacific cod fillets. Yes, you read that right—frozen fish now shares shelf space with chocolate‑coated convenience.

From Bar Wrapper to Butcher Paper

David Protein has built its reputation on an “impossible macro” bar—low sugar, balanced fats, and a muscular 23 g of protein per serving. The cod fillets clock in with an almost identical stat line: 23 g protein, 1 g fat, zero carbs, and a tidy 100 calories. When you strip away flavorings and fiber blends, pure protein looks a lot like, well, fish. David seems eager to remind us of that fact.

A Marketing Curveball

Why lob frozen seafood at an audience shopping for grab‑and‑go snacks? Consider it a live‑action nutrition label. By dropping an unprocessed protein benchmark next to its flagship bar, David is inviting shoppers to compare numbers:

• Raw Cod (6 oz) — 23 g protein, 1 g fat, 0 g carbs

• David Protein Bar — 23 g protein, 6 g fat, 5 g net carbs

The underlying message: replicating the purity of a wild‑caught fillet inside a sweet, portable square is no small feat. In other words, the bar is as “real” as raw fish—only easier to carry.

Food for Thought (and Meal Prep)

Beyond the stunt factor, the launch nudges fitness‑minded consumers to diversify their protein sources. Toss the fillets in your cart and you suddenly have a nutrient‑dense dinner that matches your midday snack macros. For athletes who count every gram, that seamless transition from bar to plate could simplify diet planning.

Will Consumers Bite?

Selling raw meat on a functional food site is bound to spark debate:

• Logistics: Frozen shipping costs more and complicates fulfillment.

• Audience: Bar loyalists crave convenience; cooking cod requires time and tools.

• Perception: Does adding a “whole food” elevate the brand’s credibility or dilute its identity?

David Protein is betting the curiosity—and the macro math—will outweigh the hurdles. Even if cod sales stay small, the buzz alone positions the brand as a purist in a crowded protein space.

Final Hook

Whether you see the cod drop as genius or head‑scratching, it underscores a truth the supplement aisle often forgets: nature set the gold standard for lean protein long before we could engineer it into brownie batter. David’s daring move asks a simple question—if you trust a bar to deliver your daily protein, why not trust the fish it is modeled after?

So the next time you restock your stash of David Protein Bars, you might also find yourself planning a garlic‑lemon cod dinner. Call it macro tracking in its most literal form.

FitCrunch Delights Protein Bars Just Got Three New Flavors and They Sound Incredible

 

When FitCrunch first dropped the Delights Protein Bar, it came in just one flavor. Pumpkin Spice Muffin. Delicious, yes. But kind of specific. Especially if you are not the type to ride the pumpkin spice wave all year long.

That changes now.

FitCrunch has just added three brand new flavors to the Delights line, giving this snack the variety it definitely needed. You can now choose from Strawberry Muffin, Oatmeal Chocolate Chip, and Cinnamon Roll. Each one brings a different vibe, whether you are into fruity, chocolatey, or warm and sweet.

The Delights bar itself is a little different from the original FitCrunch protein bars. It has a soft, doughy center, a rich layer of flavor underneath, and decorative squiggles across the top. It is more of a dessert-style snack, but with some solid macros to back it up.

Each bar comes in around 12 to 13 grams of protein, 150 calories, and just one gram or less of sugar. Carbs land in the 13 to 14 gram range, and you are looking at 6 grams of fat per bar. It is a more casual protein snack compared to the larger original FitCrunch bars, but it hits the spot when you want something light, sweet, and satisfying.

If you liked the idea of the Pumpkin Spice Muffin bar but wanted more variety, this is your chance. All three new flavors are available now on Amazon in boxes of eight for 16.99.

Whether you toss one in your bag for later or crush it after a workout, Delights is now living up to its name with flavors for every craving.

We Tried Shroom Bar, The Mushroom Infused Protein Bar

 

I never expected a mushroom protein bar to end up being one of the best snacks I have tried all year. But here we are.

I picked up a Shroom Bar out of curiosity more than anything. I was tired of the usual gas station protein bars that are dry, chalky, and somehow both chewy and hard at the same time. I figured this would be more of the same. Just another bar pretending to be healthy and tasty while secretly being neither.

I was wrong.

The first thing I noticed was the flavor. It reminded me of the old Dream Bars from Chicago that used to be popular a few years back. Rich, creamy, and full of texture. You can taste the peanut butter base right away and it is smooth without being overly sweet. Chunks of almonds, cashews, and sunflower seeds give it that perfect crunch that keeps every bite interesting. No weird protein taste. No bitter aftertaste from the monk fruit or stevia. It actually tastes good. Like something you would eat even if it did not have any health benefits.

But this is not just about taste.

Shroom Bar is packed with adaptogenic mushrooms. Each bar contains Lion's Mane, Cordyceps, Reishi, and Turkey Tail. These are not random ingredients thrown in for marketing. They all do something.

Lion's Mane helps support focus and mental clarity. After a few days of eating these, I found myself a little more dialed in during the afternoon slump. Cordyceps provides clean energy. Not the shaky kind you get from energy drinks but a smooth boost that keeps you going. Reishi supports stress management. I felt more even throughout the day. Turkey Tail helps with gut health which is one of those things you only notice when it starts working right.

What I appreciate most is that this bar fits into real life. You do not need a blender or a shaker bottle. No powders or capsules. No strange flavors or textures to get used to. Just a good tasting bar made with ingredients that actually do something.

Shroom Bar has become a daily go to for me. I keep one in my desk, one in my gym bag, and usually grab one before long drives. It works. It tastes good. And it makes me feel better during the day.

If you are looking for a snack that actually lives up to its label and delivers on both taste and function, Shroom Bar is worth trying. It is one of the few products that made me stop and say, this is how it should be done.

Celebrate the Season with Barebells’ Limited-Edition Gingerbread Protein Bar

Barebells has unwrapped its latest holiday treat, and this year, it’s all about Gingerbread. Known for delivering deliciously innovative protein bars, Barebells has a history of holiday flavors that make the season just a little sweeter. From Mint Dark Chocolate to Xmas Fudge, and even Peppermint Bark for the U.S., each seasonal release offers a fresh take on classic festive tastes. And now, Europe is in for a holiday-exclusive delight with the Gingerbread Soft Protein Bar.

Inspired by the warmth of freshly baked gingerbread cookies, Barebells’ Gingerbread Soft Protein Bar has all the cozy holiday flavors wrapped in a soft, decadent protein bar. It’s packed with 16g of protein, so while you’re indulging in those nostalgic Christmas spices, you’re also fueling up with a protein boost that fits right into your fitness goals. At 200 calories with just 2g of sugar, it’s a guilt-free festive snack that feels like a true treat.

One bite of the Gingerbread Soft Protein Bar reveals a gooey, soft layer under a milk chocolate coating, balanced perfectly with those classic holiday spices that bring back memories of the season. It’s exclusive to select European markets—Sweden, Denmark, and Finland—making it a limited-edition gem for fans who crave something seasonal and new.

For those who look forward to Barebells’ annual holiday drops, the Gingerbread bar is a perfect example of their ability to combine innovative flavors with functional benefits. Grab one if you’re in Europe, and make your protein snack feel like a Christmas gift!

Gorilla Mind Peanut Butter Protein Bars Dropping Memorial Day

Gorilla Mind the brand of popular Youtuber Derek of the More Plates More Dates has just announced an all new Peanut Butter Based Protein Bar which will be dropping in just a few days on Memorial Day.

Gorilla Mind, which just recently released their Gorilla Energy Drink has been on a tear rolling out new products this past year. The brand just took to Instagram to announce they're entering the functional food space with an all new peanut butter based protein bar called Gorilla Peanut Butter Bar and which will contain 21 grams of protein per bar.

We don't have any additional details on the macros beyond the protein content however we do know Gorilla Peanut Butter Bars will be dropping in just a few days on Memorial Day and will roll out in four flavors including Oatmeal Chocolate Chip, Cookie Dough, Peanut Butter Cup and Cookies and Cream. 

5% Nutrition Knock the Carb Out Bar Gets a New Chocolate Brownie Bar Flavor

Rich Pianna's Hardcore Supplement Brand 5% Nutrition has just announced an all new Chocolate Brownie Bar flavor of their tasty Knock The Carb Out Keto Protein Bars. In recent months 5% Nutrition has been undergoing somewhat of a rebranding and repackaging, rolling out new white labels for their supplements, a fresher and more modern look than the previous labels which were all black. One by one each product from 5% Nutrition has gotten this makeover with the Knock the Carb Out Bars just recently getting the new packaging along with this all new flavor. It also appears they've discontinued the Chocolate Coconut Almond flavor. 

For those not familiar with the Knock the Carb Out Bars, they're one of my personal favorites and dare I say my favorite protein bar on the market. These bars pack 18 grams of protein per bar and they aren't the leanest with 300 calories and 19 grams of fat, but again it is a Keto Bar. Many people find the bars to be greasy and in fairness they do have an oily sheen on them, but they are a high fat bar for those on the Keto Diet and with a flavor like peanut butter, I'd expect them to be oily.

This all new Chocolate Brownie Bar is now available on the 5% Nutrition website along with a Chocolate Chip Cookie Dough flavor and my personal favorite the Peanut Butter Chocolate Chip Bar. All of these bars are available in 10 boxes on the brands site for $36.99. 

VPX Sports, Makers of Bang Energy, Announce New JUMP Real Food Protein Bars

 

Bang Energy CEO Jack Owoc took to LinkedIn of all places to announce an all new "JUMP Protein Bar" from VPX Sports, the maker of the popular Bang Energy Drinks. Now VPX has put out a couple protein bars in the past, most recently their Natural Bang Pristine Protein Bar's which while we had high hopes for them, were pretty gross. It was like chewing on a chemical like tasting chunk of Silly Puddy with a slight Cookies and Cream flavor.  We're hoping these new Jump Real Food Bars from VPX taste much better.

In his post Jack pitches the all new Peach Cobbler flavored Jump Bar, comparing it to a piece of Peach Cobbler which has 540 calories, 57 grams of sugar, 18 grams of fat, and 5 grams of protein, comparing it to a Peach Cobbler flavored JUMP Bar which features just 200 calories, 2 grams of sugar, 8 grams of fat, and 15 grams of protein. The bar advertises itself as having "Soft Chewy Technology", all natural ingredients, and high grade protein. He states the bars are made with real food ingredients like rolled outs, sufnlower butter, and hazelnut butter. 

Hopefully these are an improvement on the Pristine Protein Bars which were surprisingly disappointing considering Bang tends to put out some amazing and unique flavors. Right now they are doing an online giveaway to let some lucky users try these new bars but we imagine they should be hitting the Bang Energy website in the near future. 

Built Bar Drops a New Banana Cream Pie Flavored Built Bar Puff

 

The functional food company Built Brands, the company behind the hugely popular Built Bars has just announced an all new Limited Edition Banana Cream Pie flavor of their marshmallowy delicious Built Puffs Bars. 

This new and temporary flavor will pack 17 grams of protein along with 2 grams of fat, 12 grams of carbs, 5 grams of sugar, and a fairly lean 130 calories. These tasty treats will feature a soft banana flavored marshmallow center with a tasty milk chocolate coating. 

These all new Limited Edition Banana Cream Pie Built Puffs are now available on the Built website where you can grab yourself a 12 box for just $29.95. 

Reviewing Sobar Bars, The Bars for "Smart Drinking"

 

We recently learned of an all new protein bar on the market, this one is super niche. Sobar bills themselves as not just another protein bar and advertises themselves as being a game changer for smart drinking. The idea that we'll become less drunk and less likely to get sick of we eat prior to drinking as opposed to drinking on an empty stomach isn't necessarily a new one. The stomach leads to as low absorption of liquor where as the lower intestines absorb alcohol really quickly, so on paper it makes sense, and that's where Sobar Bars come in.

Sobar states that these bars are specifically formulated to slow and reduce alcohol absorption. Sobar Bars are available in three flavor options including White Chocolate Almond, Honey Peanut, and Caramel Macchiato, along with a fourth option which is a variety box. 

Taking a look at the supplement facts panel and the macros we have a fairly lean 130 calories which is nice in that we're already consuming a lot of calories when we drink, so being able to keep the calories down in the bar we eat pre-drinking is nice. Beyond that it contains 4 grams of fat, 22 grams of carbs which amounts to 8% of your daily carb intake, a respectable 12 grams of protein, and 6 grams of sugar. Looking at the actual ingredients, the main ingredient is milk protein hydrolysate, allulose syrup, and protein crisps, so it doesn't look all that different from your run of the mill protein bar. 

While we wanted to like these bars, unfortunately we were a bit disappointed and it seems like your run of the mill protein bar with a lot of marketing hype behind it. We tried all three flavors and while admittedly those aren't necessarily flavors that would really appeal to me, the bars were dense, chalky, and not all that great tasting with a heavy protein aftertaste, despite not having a huge protein content. 

Here's the long and short of it, while these bars were created by a medical doctor, the box itself states these bars 1.) cannot prevent intoxidation and 2.) will not sober you up, which is kind of the opposite of what these bars are actually marketed to do. Here's the long and short of it, eating any food prior to drinking will slow the absorption of alcohol and make it less likely you get sick. So if you have any number of choices of food you can eat, as well as any other protein bar, why spend $23.95 for a 9 box when most protein bar boxes come in 12, and why eat a bar with an odd texture and a subpar taste.

While we wanted to like these bars, we wound up fairly disappointed. If you're going out drinking and want to avoid overindulging or falling ill, try something like a Chaser or a Charcoal Hangover Pill, or even better, drink a glass of water between alcohol drinks. 

New Seasonal Hot Chocolate One Bar On The Way

 

One Brands, the company behind the popular One Bar Protein Bars has announced an all new Marshmallow Hot Cocoa flavor coming soon. While were still in the midst of summer and the USA is experiencing a heat wave like we've never seen before, it's strange to hear about a Hot Cocoa flavor, but winter will be here before we know it. 

For those not familiar with One Bars, they feature 220 calories, 8 grams of fat, 23 grams of carbs and only a single gram of sugar. The bars are tasty and One Brands is known for rolling out new flavors regularly, as well as rolling out special edition, limited edition, and seasonal flavors, of which the new Hot Cocoa flavor appears to be. 

While these all new Hot Cocoa One Bars are not yet available, were guessing we'll see them sometime in fall alongside the brands Iced Gingerbread and Pumpkin Pie seasonal flavors. 

Quest Nutrition Announces New Chocolate Dipped Protein Bars

 

Quest Nutrition is an OG in the world of Protein Bars, and Quest Bars have been a long running favorite among protein bar lovers. Well, Quest Nutrition just announced a unique dipped spin-off of their popular protein bars. This all new product from Quest Nutrition is called the Quest Dipped Chocolate Chip Cookie Dough Bar. This new snack will be a Quest Bar, but one which is also dipped in a chocolate shell, and will feature 17 grams of protein, only 3 net carbs, and a single gram of sugar, along with a fairly lean 180 calories. 

While not yet available the all new Quest Dipped Bars will come in a 12 bar box and sell for around $25.99. These should be available on the Quest website as well as partnering retailers sites and store shelves in the very near future. 

Built Bar Shows Off Their All New "Built Puffs" Chocolate Covered Marshmallows

 

Built Brands, the company behind Built Bar has become hugely popular in 2020, and continues to roll out new products and new flavors. One such new product they've announced is Built Puffs. It's unclear whether this is a chocolate covered marshmallow flavored Built Bar, or if this is actually a chocolate covered marshmallow, either way it sounds delicious. 

The all new Built Puffs will feature 8 grams of protein, 4 grams of sugar, and a low calorie count of only 70, although this does look to be a smaller bar, about half the size of an actual Built Bar. 

Currently it appears this will be a Limited Time, however if these become a hit, which they surely will, we wouldn't be surprised to see this one stick around.