It seems like these days, just about every big-name brand and celebrity is trying their hand at energy drinks, bringing their own unique flair—and fanbase—to the caffeinated beverage scene. Some launches feel inevitable, while others catch us completely off guard. This month, one of the more unexpected names has entered the arena: Playboy, the iconic brand known for its lifestyle and entertainment empire, is now making waves with its own energy drink lineup.
The new Playboy Energy Drink isn’t just a gimmick—it actually delivers a solid boost. Each 12oz can packs 200mg of caffeine, putting it on par with popular brands like Ghost Energy, Phorm Energy, and Redcon1 Energy. Add in a blend of B vitamins and a modest 5g of sugar, and you’re looking at a beverage that comes in at just 30 calories. For those after a functional drink without all the extra calories or sugar overload, it’s a compelling option.
True to Playboy’s bold branding, the energy drink comes in a lineup of fun, vibrant flavors. You can choose from Naughty Berry, a wild berry mix; Razz Bunny, a tangy blue raspberry; Sexy Peaches; Tropic Passion; and Lovely Melons, a refreshing watermelon blend. It’s clear that the brand leaned into its playful, adventurous identity with the flavor names alone.
For those curious to try it, Playboy Energy Drink is available on Amazon, with a case of 12 cans priced at $39.99. Whether you’re a longtime fan of the brand or just looking for a new energy boost, Playboy’s entry into the functional beverage market is one to watch and sip.
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