Matsukiyo Lab Debuts Chickpea-Based Protein with the Launch of Its New PERFORMA-X Series

Japanese pharmacy giant Matsukiyo is ushering in a new era for its sports nutrition lineup with the introduction of the PERFORMA-X Series. Formerly known as the Athlete Line, the rebranded collection has been redesigned to better serve athletes and active individuals through a stronger identity, enhanced quality standards, and products tailored to modern performance needs.

Leading the refreshed range is CPI Hydroprotein, an innovative protein powder featuring chickpea protein isolate as its primary ingredient. Matsukiyo positions chickpea protein as a compelling alternative to traditional whey and soy options, referring to it as the "third protein" for today's consumers. Each serving delivers approximately 25 grams of protein while keeping carbohydrates and fats below one gram, resulting in a lean nutritional profile with just 113 calories.

One of the key advantages of chickpea protein isolate is its naturally lactose-free composition, making it an appealing option for those with dairy sensitivities or individuals seeking a lighter protein source. Matsukiyo also emphasizes the formula's easy-to-digest nature and clean finish, opting for fruit-forward flavors that are designed to be enjoyed more like a refreshing beverage than a traditional creamy shake.

CPI Hydroprotein is available in two flavor options: the bright, citrus-inspired Lemon and the sweeter Mixed Berry. Packaged in 900-gram bags containing 30 servings, the product offers consumers a practical alternative to the whey and soy proteins already dominating the market. With a competitive retail price of ¥5,378 (approximately $34 USD), Matsukiyo's latest innovation reflects the growing interest in diverse protein sources that prioritize convenience, digestibility, and everyday performance support.

As plant-based nutrition continues to evolve, chickpea protein may emerge as a noteworthy contender in the protein category. Through the launch of its PERFORMA-X Series, Matsukiyo Lab is positioning itself at the forefront of that movement by giving consumers another effective option to help meet their daily protein needs.