Red Bull made a major splash once again at this year’s NACS Show in Las Vegas, proving it still holds a massive presence in the energy drink market. With a prominent display at the event, they showcased their lineup, but one thing that really caught my attention was their updated take on Red Bull Zero. Now, Red Bull Zero isn’t new—it’s been around for a while, but what stood out this time was a twist: monk fruit extract as a sweetener.
Monk fruit? That’s something you don’t usually associate with Red Bull, and it's certainly not part of the current Red Bull Zero formula, which typically relies on acesulfame k and sucralose for sweetness. This version still isn’t completely natural, but the addition of monk fruit brings a slight shift in their recipe. It’s worth noting that monk fruit extract isn’t the only sweetener in this new version, but it does add an interesting layer to Red Bull Zero.
For those familiar with the brand, the key elements remain intact—no sugar, low calories, and that iconic Red Bull taste. This updated version is likely part of the wave of new products we’re expecting to see on shelves next year. Whether you’re a diehard fan or just curious about new formulations, it’s clear Red Bull is keeping its options open while staying true to what fans love most.
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