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Wednesday, July 8, 2026

Aaron Singerman Transitions From Redcon1 CEO Role to Launch New Venture, Outwork Industries


 After nearly a decade leading one of the most recognizable brands in the sports nutrition industry, Aaron Singerman is entering a new phase of his entrepreneurial career. The founder of Redcon1 has announced that he is stepping down as the company's Chief Executive Officer while remaining a significant owner of the business. His focus will now shift toward building a new company called Outwork Industries.

A New Chapter After Building Redcon1

Since launching Redcon1 in 2016, Singerman has helped transform the brand into a major force within the supplement market. The company quickly gained attention with an unusually large catalog of products at launch and continued expanding into multiple categories, including sports supplements, protein bars, ready-to-drink beverages, and energy drinks.

Over the years, Redcon1 has grown into an internationally recognized brand with products sold through retailers, gyms, military exchanges, and online marketplaces around the world.

While Singerman is stepping away from the CEO position, his continued ownership means he will remain connected to the company's future even as new leadership takes over daily operations.

Introducing Outwork Industries

Rather than starting another traditional supplement brand, Singerman's next project takes a broader approach to business development.

Outwork Industries has been created as an operating studio that builds consumer-focused companies from the ground up. Instead of investing in existing businesses, the organization develops its own concepts internally, overseeing every stage of the process from branding and product development to operations, marketing, and long-term growth.

The goal is to create scalable businesses while openly documenting the journey, giving entrepreneurs and business enthusiasts a behind-the-scenes look at what it takes to launch and grow new ventures.

More Than Just Supplements

Although Singerman made his name in sports nutrition, Outwork Industries is not limited to a single industry. Early reports indicate the company is already working on projects spanning several consumer sectors, including payment solutions and telehealth services.

That diversified strategy suggests the new venture is designed to build brands across multiple markets rather than focusing exclusively on fitness and supplementation.

Could Health and Fitness Still Be Part of the Plan?

Even with a broader business focus, many industry observers believe Singerman's experience in sports nutrition could eventually lead Outwork Industries back into the health and wellness space. His background in product development, branding, and direct-to-consumer marketing gives him a strong foundation should future opportunities arise within the supplement industry.

Whether that happens remains to be seen, but his extensive experience building Redcon1 into a household name certainly provides valuable expertise for any future health-related projects.

Looking Ahead

Aaron Singerman's departure as CEO marks the end of an important chapter for Redcon1, but it also signals the beginning of an ambitious new venture. With Outwork Industries, he appears to be expanding beyond supplements to create and grow businesses across a variety of industries while sharing the entrepreneurial process along the way.

As Redcon1 continues under new leadership and Outwork Industries begins launching new concepts, both companies will be worth watching to see how they evolve in the coming years.

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