Hot Rule Launches Yeast-Based Protein Powder With an Impressive 75% Protein Ratio

 Hot Rule has quickly become one of the most exciting sports nutrition brands to watch in China, especially over the last several months. Known for its rapid-fire flavor drops and modern, trend-driven branding, the company has been introducing new options at a pace that most brands can’t keep up with sometimes adding one or two flavors every single month.

But February brings something bigger than just another taste extension.

This time, Hot Rule is stepping into entirely new territory with a unique addition to the protein powder space: a formula powered by yeast instead of whey.

A New Kind of Protein Source

The brand’s latest release is called Yeast Protein Powder, and as the name suggests, it delivers its muscle-building protein content through a yeast-derived ingredient rather than traditional dairy-based sources like whey or casein.

Alternative proteins have been gaining momentum worldwide, and Hot Rule’s yeast-based approach offers a fresh option for anyone looking beyond milk-based powders.

To ensure the product remains smooth and enjoyable, Hot Rule uses a specially processed yeast protein that undergoes an ultrafine refinement technique, designed to improve both texture and taste — an important factor, considering yeast protein can sometimes carry a strong or earthy flavor.

Strong Macros With a High Protein Balance

From a nutritional standpoint, Yeast Protein Powder delivers exactly what serious lifters expect from a modern protein supplement.

In each standard 30g serving, you get:

• 22.5g of protein

• A protein concentration of roughly 75%

• Reasonable carbohydrates, fats, and calories for a lean daily shake

That protein yield lines up with the familiar benchmark of about 25g of protein in a slightly larger 33g serving, putting it right in competition with many mainstream powders.

Launch Flavor: Mung Bean Milk

Hot Rule is starting things off with just one flavor, but it’s already a clear reflection of regional taste preferences.

The debut option is:

Mung Bean Milk

This flavor choice is a reminder that the Chinese supplement market often leans into profiles that are very different from the typical chocolate-vanilla dominance in Western countries. It’s a unique, culturally inspired starting point — and likely just the beginning of what could become a much broader lineup.

Hot Rule Keeps Innovating

With Yeast Protein Powder, Hot Rule continues to prove it’s not afraid to experiment and push beyond standard sports nutrition formulas. Between its fast-paced releases and willingness to explore alternative ingredients, the brand is carving out a reputation as one of the more forward-thinking players in the global supplement scene.

If yeast-based protein catches on the way plant-based powders have, Hot Rule may be ahead of the curve once again.