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Atlhetica Nutrition is continuing its run of authentic brand collaborations with the launch of a new special edition protein powder flavor inspired by one of Brazil’s most iconic fast-food chains. The company has built a strong reputation in its local market by partnering with well-known food brands and turning familiar treats into fitness-friendly supplements.
In the past, Atlhetica has teamed up with popular names like Dadinho peanut candy and chocolate drink brand Toddy. Now, the brand is adding another major collaboration to the list by working with Bob’s, a fast-food restaurant chain with more than 1,000 locations across Brazil.
Bob’s has been a staple in the country for over 70 years, dating back to its founding in 1952. The chain is known for its signature menu items, including burgers, sundaes, and milkshakes. One of its most recognizable treats is the Strawberry Milkshake, and that flavor is now being brought into the supplement world.
Atlhetica Nutrition has partnered with Bob’s to create a limited-edition version of its flagship protein powder, Best Whey, modeled after the classic Strawberry Milkshake experience. The original drink features vanilla ice cream blended with strawberry syrup and real strawberry pieces, and Atlhetica has aimed to capture that same indulgent taste in powder form.
The new Bob’s Strawberry Milkshake Best Whey delivers 25 grams of protein per serving, along with 7 grams of carbohydrates, 2.4 grams of fat, and 151 calories. While it is slightly higher in calories than some other Best Whey flavors, the added macros are meant to support a richer, more authentic milkshake-style flavor.
Given Atlhetica’s track record for producing standout flavors, this collaboration is expected to be one of the brand’s strongest releases yet. The Bob’s Strawberry Milkshake Best Whey is available in multiple sizes, including a 450-gram tub, a larger 2-pound option, and a box of 15 single-serving sachets.
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