Amazon’s house brands have quietly tested the supplement waters for years, but the latest move from Amazon Basics shows the retail giant getting even more straightforward with its approach. Instead of complex blends or flashy formulas, Amazon Basics is going back to the basics with two of the most widely used staples in sports nutrition: creatine and glutamine.
The brand has rolled out standalone Creatine Monohydrate and L-Glutamine powders, each built around a single ingredient and nothing extra. No flavors, no added fillers, no performance promises that need decoding. It is a simple value play aimed at lifters and everyday gym goers who already know what they want and just want it at a fair price.
Both products come in 300 gram tubs, which works out to 60 servings when used at the common 5 gram dose. That puts them right in line with industry norms, especially for creatine monohydrate, where 5 grams per serving is the standard most athletes stick with. Glutamine follows the same format, keeping things consistent across the line.
Pricing is where Amazon Basics clearly wants to compete. Creatine Monohydrate comes in at $17.99, while L-Glutamine is priced at $14.39. Those numbers are solid and definitely competitive, even if they are not the absolute cheapest options available on Amazon. Brands like Nutricost still undercut slightly on a cost per serving basis, but Amazon Basics is clearly aiming for a balance between price, convenience, and brand familiarity.
What makes this launch interesting is less about creatine or glutamine themselves and more about what it could signal. If Amazon Basics can move volume with no frills single ingredient powders, it would not be surprising to see the same approach applied to other staples like protein powder, BCAAs, or electrolytes. For consumers, that could mean more pressure on pricing across the board.
At the end of the day, Amazon Basics creatine and glutamine are not trying to reinvent supplements. They are banking on simplicity, scale, and accessibility. For shoppers who just want the essentials from a brand they already trust, that might be more than enough.
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