Bucked Up Shakes Up the RTD Game with All New Berry Blast Protein Drink

 

If you thought Bucked Up had already pushed the boundaries of what a protein drink could be, think again. The brand known for its bold flavors and performance-driven formulas just gave fitness enthusiasts a fizzy new reason to hit the fridge.

Bucked Up’s Lightly Carbonated Protein Drink, already a fan favorite for its smooth texture and clean profile, has made its way to two of the biggest names in specialty nutrition retail: The Vitamin Shoppe and GNC. And with that expansion comes a flavorful twist—two new, potentially exclusive flavors you won’t find anywhere else.

Introducing Frosted Lemonade & Berry Blast

In true Bucked Up fashion, this isn’t just a wider launch—it’s a flavor drop. At The Vitamin Shoppe, shoppers can now snag Frosted Lemonade, a refreshingly sweet-tart take that merges nostalgic summer vibes with a hefty 25g of protein. It's the kind of zingy, citrus-forward flavor that makes you forget you're sipping a functional drink. The best part? It still clocks in at just 100 calories, with nothing added beyond pure protein power.

Meanwhile, over at GNC, customers are getting their own treat. Say hello to Berry Blast, a purple-branded newcomer that layers juicy berry notes into a vibrant, fruit-forward experience. Like its Lemonade cousin, Berry Blast keeps it simple—just 25g of protein and nothing else to clutter your macros.

A Tale of Two Retailers

While Bucked Up hasn’t confirmed whether these flavor releases are permanent or exclusive to their respective stores, early signs suggest they might be. The Vitamin Shoppe and GNC each now offer a unique taste experience that you can’t get through Bucked Up’s own website or anywhere else (yet).

Each store still carries the core quartet—Banana Pineapple, Rainbow Candy, Orange Cream, and Peach Mango—but now with an added surprise waiting in the cooler.

Where to Find What:

• The Vitamin Shoppe: Get your hands on Frosted Lemonade

• GNC: Score the Berry Blast flavor

So whether you’re chasing post-workout gains or just want something delicious with your protein fix, Bucked Up is giving you more reasons than ever to shake up your routine—lightly carbonated, naturally flavored, and now, a little more exclusive.