RXBar Co-Founder Reimagines the Candy Bar with a Protein-Packed Twist

It turns out that reinventing the protein bar was just the beginning. Jared Smith, the co-founder behind the minimalist, no-nonsense RXBar, is back—but this time he’s putting a new spin on a completely different snack category. Meet Hormbles Chormbles, a brand-new protein snack that blends the fun of a classic candy bar with the function of a modern sports nutrition product.

While his former RXBar partner, Peter Rahal, is making headlines with the macro-defying David Protein Bar (28 grams of protein for just 150 calories), Smith is taking a slightly different path. Rather than chasing extreme numbers, Hormbles Chormbles is focused on something many functional snacks overlook: the actual joy of eating.

At first glance, Hormbles Chormbles looks like a chocolate bar. That’s intentional. The product is designed in a familiar, break-apart format—four snackable blocks of thin, indulgent chocolate layered with crispy protein bits. Each bar delivers 10 grams of protein, 9–10 grams of carbs, 6 grams of fat, and clocks in at just 100 calories. There’s no added sugar either, thanks to a sweetener blend of allulose, monk fruit, and stevia. The fat source? EPG, a cutting-edge low-calorie fat alternative that keeps the richness without the extra calories.

The protein base comes from whey and milk isolate, keeping the ingredient list as clean as the nutrition label. In many ways, it’s a continuation of the RXBar philosophy: quality ingredients, functional results—but this time with more chocolate and crunch.

Hormbles Chormbles currently comes in four flavors that cover the classic candy spectrum: Milk Chocolate, Peanut Butter, Cookies & Creme, and Salted Fudge. Want a bigger protein hit? Grab two bars and you’re still only at 200 calories with 20 grams of protein.

Boxes of 12 retail for $39.99 on the brand’s website, and if you’re curious but not ready to commit, there’s a four-bar sampler for $14.99—one of each flavor.

With its clean label, snackable format, and candy-bar appeal, Hormbles Chormbles might just be the bridge between the protein aisle and the checkout lane. And if history is any indicator, Jared Smith’s latest project is one to watch.