Ghost Levels Up Breakfast Again with Cinnamon Toast Crunch Protein Cereal

Ghost, the brand known for turning heads in the sports nutrition world with its bold collaborations, is back at it—this time leveling up your morning bowl with the help of cereal royalty. In a partnership that blends nostalgia with gains, Ghost has teamed up with General Mills to create a Cinnamon Toast Crunch Protein Cereal, marking the first official flavor extension in its growing lineup.

This isn’t just a one-off crossover—it’s a smart move born from Ghost’s deepening relationship with General Mills, the company behind some of the most iconic cereals in American kitchens. From Cheerios to Cocoa Puffs, General Mills knows how to make a breakfast classic. Now, with Ghost’s innovative touch, one of their most beloved brands is getting a high-protein makeover.

Each serving of the new Cinnamon Toast Crunch Ghost Protein Cereal packs in 17 grams of protein, making it a legit choice for anyone trying to hit their macros without sacrificing flavor. And don’t worry, it’s still balanced with sensible carbs and fats, staying in line with Ghost’s functional food formula.

The new flavor drops this Sunday exclusively on Ghost’s website, but unlike limited-edition collabs of the past, this one’s sticking around. Expect it to roll into stores soon, likely taking up a strong spot on shelves next to the original Ghost Protein Cereal flavors—thanks in part to that powerful General Mills distribution muscle.

This launch isn’t just about a new taste. It signals the potential of Ghost and General Mills to redefine functional foods at the grocery level—where mainstream meets performance nutrition.